Ad Target Audience

This advertisement by Nike is promoting their line of Nike Free shoes, which is directed towards women through their use of language, ad organization and style.  The common word "Fit" which is used throughout this print ad often relates to women as it can be perceived as a feminine word. Such as, men are more drawn to words such as "strong", etc. The pink on the soles of the shoes is as well  a color which relates to women, which are worn by stereotypical slim and toned legs. The styling of the ad further draws attention to the 'fit' legs, and the dark colors create a powerful tone which may motivate women to invest time/money into fitness. "Start with your feet, and get fit from the ground up" brings emphasis to the importance of shoes, which many women value as an important outfit piece. Such a statement also suggests that such comfortable shoes can help a women achieve the reflected toned body seen in the print. The statement "an unstoppable you" from the description further relates to women as they often feel inspired and connected to/by motivating quotes. As achieving the ideal stereotypical 'perfect body' is something chased by several women, such an ad promoting fitness can further relate to fitness-drawn/interested women. Women often like doing things independently, therefore "make yourself fit" stands out as it entails a job for women to conquer by themselves.